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Job Opportunities in the Daphni Portfolio


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Marketing Manager (US)

ZOE

ZOE

Marketing & Communications
United States · Remote
Posted on Tuesday, March 12, 2024
We Are Redefining How People Approach Their Health
ZOE is the science and nutrition company on a mission to improve the health of millions. ZOE changes lives through its membership, which combines personalised advice and support to help people make smarter food choices every day. Created by the world’s top scientists, ZOE’s approach has been proven through clinical trials published in Nature Medicine. We are a remote-first, high-growth scaleup backed by founders and investors who have built multi-billion dollar companies and share our vision. Running the world’s largest nutrition science study allows us to combine our novel research with cutting-edge AI to support over 120,000 members.
We passionately believe in giving people the information they need to feel better today and live longer and healthier lives. We extend our industry leading influence through publishing our research in the world’s leading scientific journals, and bringing advice to millions through our social media channels and our chart-topping ZOE Science & Nutrition podcast.
Our team of ZOEntists is at the heart of everything we do. Together, we’re building a culture rooted in ownership, inclusivity and transparency, where ZOEntists are passionate about delivering great results, having an impact, and learning quickly in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority.
Visit our career page to learn more.
About the role:
We are looking for an experienced Marketing Manager to join our US team. You'll work closely with the US General Manager of Entry and Growth (US GM), and be involved in go-to-market activities across a wide range of areas, including PR, influencer, community, and partner marketing.
This is a hands-on role in a small team, and the US Marketing Manager will have planning and executional responsibilities. It is a unique opportunity to build a brand from the ground up in the US. Working with the global teams in Brand and Communications as well as agency resources, you'll help conceive local campaigns, develop and manage influencer and partner relationships, and carefully track and analyse results.
About the team:
The ZOE US team is responsible for leveraging the global ZOE products and content assets that have been successful in the UK to build a scalable, high growth US business. While the global brand and product positioning for ZOE will be consistent, it must be tested and refined for optimal impact in the US. The go-to-market team and strategy for the US will be focused on using a combination of marketing approaches, including press and influencer PR, social media, organic and paid content, performance marketing, and key partnerships, to grow brand awareness, belief and conversion.

You'll be...

  • Working closely with the US GM - Entry and Growth to manage the core marketing functions for the US to drive awareness and membership growth
  • Focusing on developing and executing regional campaigns to drive awareness and engagement for the ZOE program and all the broader ZOE brand within our target audience
  • Diving deep into the world of experts, influencers, and brand ambassadors to craft and implement a scalable program for ZOE, including personally managing multiple relationships
  • Identifying, approaching and negotiating with potential regional and global brands and channels for collaboration and partnerships, ensuring successful delivery
  • Engaging directly with ZOE customers to understand their stories and build community, driving word-of-mouth awareness and referrals
  • Working with our US PR agency to maintain a consistent level of outreach and increasing coverage in key media channels
  • Responsible for delivering customer conversion in addition to awareness, across those marketing channels and partners
  • Collaborating with global teams (based in the UK) to understand the overall ZOE brand and positioning
  • Testing and refining the global positioning for optimal impact in the US
  • Setting measurable objectives for awareness, reach, and impact, and tracking and analyzing the data to understand performance.

We think you'll be great if you have…

  • Extensive hands-on experience in GTM marketing, with an emphasis on fast growing consumer D2C brands (experience in the areas of personal health and wellness is a plus, but is not required)
  • Familiarity and success with the worlds of influencers and brand ambassadors, including experience building relationships and managing them at scale
  • Experience with both digital products and services, as well as with the key functions and tools across the digital marketing marketing funnel
  • The ability to roll up your sleeves and execute on operational tasks, such as managing a product-seeding outreach program or coordinating customer research projects
  • An entrepreneurial approach to getting things done in a lean working environment
  • Experience and comfort with a data-rich, objectives driven (OKR) approach
  • Excellent communication skills, especially suited to a remote-first working model with heavy reliance on real-time and asynchronous online communication
  • The ability to work both independently and as part of a team.
Listed above is a snapshot of the experience, skills and attributes we think would come handy for the success in this role. Are you passionate about ZOE and this role but don't tick 100% of the boxes above? Please consider applying anyway. We are happy to up-skill where possible.
What you can expect from us
Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most.
Remote-first - work from home, pop into our London/Boston offices. This role is fully remote within the following states: CT, GA, IN, MA, NJ, NY, TX, and VA #LI-Remote
Stock options - we want everyone to be rewarded for contribution to our growth
Paid time-off - on top of any national / bank holidays, you get 20 days off (20 plus 1 life-event and 2 company-wide reset days)
Enhanced parental leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter
Medical Insurance: ZOE allows all employees to opt-in to our Medical Insurance, covering 75% of the cost for you and your dependents.
Life, ADD & LTD Insurance: ZOE allows all employees to opt-in to our life, ADD and LTD insurance scheme covering all the premiums.
401k - To help prepare for a time after ZOE, we currently offer our 401(k)through Guideline
Allocated social, WFH and Growth (L&D) budgets
Plenty of learning and social opportunities
We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.
Equal opportunities
We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.