Back Market is a leading online marketplace for refurbished electronics, offering a wide range of professionally restored devices and appliances across 13 countries. The company focuses on sustainability by promoting the reuse of technology, helping to reduce e-waste. With over 15 million customers globally, Back Market differentiates itself through its commitment to quality, offering a one-year warranty and a trade-in program that incentivizes customers to recycle their old devices. Founded in 2014, it has grown rapidly, employing around 480 people across offices in New York, Berlin, Paris, and Bordeaux.
Captain Cause, through its platform Dift, connects businesses and associations to facilitate pre-financed donations, enabling companies to engage their clients in social impact initiatives. Launched in October 2022, the company aims to unlock new funding sources for ecological and social projects, addressing pressing global challenges. By offering a unique emotional marketing tool, Dift allows businesses to reward their clients with donations to causes of their choice, thus enhancing customer loyalty and engagement. With a mission-driven approach, Captain Cause has already redirected significant funds to various associations, positioning itself as a leader in the social impact marketing space.