Global Traffic Manager SEA - [CDI]
Typology
Paris, France
Posted on Monday, June 24, 2024
Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in. 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in the UK, Germany and the USA.
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Location: Paris (11e arrondissement)
Mission: We are hiring a confirmed Traffic Manager with significant experience in SEA at Typology. The Traffic Manager would manage all the search engine advertising accounts across the different countries where Typology has an e-commerce presence: France, USA, Germany, etc. Depending on the prior experience, the candidate could also lead the SEO projects of Typology.
Responsibilities
- Campaign Management & Bid Management: Develop, implement, and manage SEA campaigns across various platforms (Google Ads, Bing Ads, etc.). Monitor and adjust bids to optimize campaign performance and achieve desired ROI.
- Keyword Research & Ad Creation: Conduct thorough keyword research to identify high-performing and relevant keywords for campaigns. Create compelling ad copy that aligns with the client's brand and resonates with the target audience.
- Performance Analysis & A/B Testing: Analyze campaign performance data and provide insights and recommendations for optimization. Design and execute A/B tests to improve ad performance and conversion rates.
- Cross-country Communication: Regularly communicate with clients to provide updates, performance reports, and strategic recommendations.
- Budget Management: Manage campaign budgets, ensuring optimal allocation of resources to achieve the best results.
- Stay Updated: Keep up-to-date with industry trends, best practices, and platform updates to ensure campaigns are always performing at their best and share with the rest of the team.
Qualifications
- SEM Experience: 3+ years of experience in managing SEM campaigns with a proven track record of driving results, with substantial media spend. Having managed cross-country search advertising campaigns is a plus.
- SEO experience is optional: experience in Search Engine Optimisation is a plus.
- Technical Skills: Proficiency in Google Ads, Bing Ads, Google Analytics, Locker Studio/Tableaux or equivalent reporting tools. Proficiency in Excel or Google Sheet.
- Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Detail-Oriented: High attention to detail and strong organizational skills.
- English proficiency & Communication Skills: Excellent written and verbal communication skills. Proficient in written English.
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- Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.
- Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles. Consult our personal data protection policy for candidates.
- We consider our board members to be full team members. The board is currently made up of Ning Li and Rodolphe Menegaux. Observer members are Jeremy Uzan and Marc Simoncini.