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Job Opportunities in the Daphni Portfolio


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Trade Marketing Manager

Somfy

Somfy

Marketing & Communications
Budapest, Hungary
Posted on Wednesday, July 3, 2024

Company Description

As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all.
As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. Innovation continuously guides our work and guarantees the excellence of our solutions.

We are present in 58 countries, with eight production sites and 17 R&D centers. We are deeply committed to the well-being of our 7,000 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture.

Job Description

  • Build the annual marketing plan of the channels in line with BU strategy / Collaborate and partner with the sale teams to develop and deploy partners’ network sales and marketing promotional programs, co-marketing campaigns and key events across the region.
  • Develop and maintain installer channel market grip through Somfy Expert program management, animation, brand activation initiatives
  • Create, develop and implement merchandising and POSM aligned to Somfy brand guidelines and quality standards at installer level with special focus on Somfy Expert network, ensuring the materials are installed and fully functional in showrooms.
  • Conduct periodical Mystery Shopping studies to measure customer service quality and brand recommendation level at point of sales / monitoring the customer satisfaction
  • Measurement and ROI tracking and analysis of conducted activities to monitor campaigns and initiatives performance and effectiveness.
  • Execute promotions and activities. Optimize the efficiency of promotional & merchandising activities, best practice implementation & regular post-analysis.
  • Create trade marketing materials, while searching for continuous cost optimization and quality improvement (new materials, bidding / sourcing, respecting company procurement policy
  • Local Trade Marketing budget management, forecasting, planning and reporting.
  • Drive and coordinate regular trainings for trade partners and their retail chains.
  • Support the cooperation with external and internal stakeholders: vendors, agencies, retailers / distributors counterparts sales, marketing, product management, customer service, procurement).
  • Monitor & share information about competitive environment, store environment and consumers behaviors / insights and share with organization.
  • Supports sales team to deploy and manage the marketing campaigns and projects, providing guidelines and all other needed marketing materials.
  • Close cooperation with sales, product marketing and digital marketing to implement the annual marketing plan.
  • Validate and adapt all marketing content translations, edits and proofreading of global and regional campaigns deployed in the designated region.
  • Work closely with product marketing team and technical team to ensure the latest versions of the catalogues are translated and available in the assigned countries and distributed to the partners, the sales teams and available online;
  • Work closely with the digital team to ensure the regional websites and landing pages are updated with latest information: contacts details, dealer locator, e-catalogues and product e-brochures, campaigns.

Qualifications

Successful 3 to 5 years marketing experience on added value products and strong brands:

  • Educational background in Marketing & PR or Business-related subject.
  • Marcom experience of several years in B2B industry.
  • Experience in product marketing and/or trade marketing will be an advantage, as well as market intelligence.
  • Hungarian native and proficiency in English is essential to succeed in the role.
  • Good knowledge of MS Excel and MS Power Point.
  • Experience in using Salesforce tools would be an additional benefit.
  • Ability to establish good network and cooperation with different functions across local and regional teams.

Additional Information

  • Stable employment in growing company.
  • Additional non-wages benefits.
  • Attractive salary and performance-based bonus system.
  • Opportunities for professional development and skill enhancement.
  • Essential work tools.

The protection of our candidates’ personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal.