Channel Sales Account Specialist, SB & CPA Revenue · Madrid

Shine.fr
Shine.fr

Accounting & Finance, Sales & Business Development

Madrid, Spain

Posted on Jul 19, 2026

About Shine

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

The Indirect Sales Team at Shine

Indirect Sales at Shine

Our Indirect Sales team in Spain is dedicated to driving growth among the country's freelancers, small business owners and CPA's (Accountants) through a strong network of distributors, resellers, and wholesalers. We're a close-knit team with a clear mission: connecting our partner ecosystem to the tools and solutions that make running a business simpler, smarter, and more sustainable.

We work across the full partner lifecycle; identification, onboarding, enablement, and activation, translating strategy into tangible commercial relationships that move the needle. From first contact to closed opportunity, we're the team that makes partnerships work, keeping a sharp focus on results while staying deeply attuned to the everyday realities of Spain's small business & CPA community.

What you’ll be doing?

As a Channel Sales Account Specialist, SB (small businesses) & CPA (Certified Public Accountants) you'll be responsible for developing and activating our partner network to extend Shine's reach among the country's freelancers, small business owners, and CPAs.
Your mission is to build and manage strong, trust-based commercial relationships with our partners, guiding them from initial onboarding through to becoming active, independent sellers of our solution. You'll execute the initiatives defined by the Indirect Sales Department, translating strategy into concrete action on the ground: identifying the right partners, equipping them with the tools and knowledge they need, and supporting them as they develop their own pipeline.

You'll be the day-to-day point of contact for your partner portfolio, working closely with Marketing, Product, and Direct Sales to ensure the indirect channel stays aligned with the rest of the business. Ultimately, your role is to maximize the business generated through the partner ecosystem, helping partners sell more effectively while keeping Shine's presence and reputation strong across the Spanish market.

Key Responsibilities

Partner Development and Management

  • Identify and qualify new potential partners in coordination with the Indirect Sales Director.

  • Manage the onboarding process for new partners, including contracts, initial training, tool registration, and first commercial steps.

  • Maintain an active, trust-based relationship with key contacts at each partner, acting as their regular point of contact with the company.

  • Support partners in developing their pipeline and progressing opportunities.

Enablement and Activation

  • Help develop and update sales support materials: presentations, battle cards, value propositions, use cases, and channel-adapted demos.

  • Coordinate and/or organize training sessions and product updates for partners.

  • Ensure partners have the resources and information needed to sell independently.

Alliance Management

  • Execute agreements and collaboration plans defined with strategic commercial alliances.

  • Coordinate with internal teams (marketing, product, direct sales) to ensure operational alignment with the indirect sales channel.

  • Represent the company at partner and alliance meetings, industry events, and webinars.

Communication and Reporting

  • Prepare high-quality presentations and commercial proposals for internal and external use.

  • Track the indirect pipeline and report channel activity status to the Indirect Sales Director.

  • Keep the CRM updated with relevant partner and opportunity information.

What you’ll bring:

Education

  • Degree or Bachelor's in Computer Science, Engineering, Business Administration, or a related field.

Experience

  • Minimum of 3-5 years in business development, channel management, or B2B sales roles within the technology sector.

  • Prior experience working with IT distributors, resellers, or wholesalers (highly valued).

  • Knowledge of the SaaS ecosystem: licensing models, sales cycles, and technology value propositions.

Skills and Competencies

  • Outstanding oral and written communication, with the ability to adapt messaging to different audiences.

  • Strong presentation skills; comfortable in commercial meetings, demos, and events.

  • Persuasive ability and a focus on building lasting relationships.

  • Execution-oriented profile: organized, proactive, and results-driven.

  • Ability to manage multiple partners and projects simultaneously without losing focus.

  • Collaborative attitude and skill in coordinating with different internal teams.

Languages

  • Fluent Spanish (required)

  • Fluent English (required): able to lead working meetings and draft documentation fluently in both languages, given regular coordination with Shine's broader European team.

  • Catalan is a plus.

Additional Valued Qualifications

  • Experience with CRMs (Salesforce, HubSpot) and sales enablement tools.

  • Experience with Google Suite, MS Office, Teams, and Slack.

  • Existing network of contacts within the Spanish IT channel ecosystem.

  • Availability for occasional travel to events or partner meetings.

What Defines the Ideal Candidate ?

Someone who enjoys working in the field, building relationships with partners, helping them sell more effectively, and keeping the business moving forward. This person executes with rigor, communicates with clarity, and knows how to represent the company well in any context.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ A 30' first call with Recruiting Partner to get to know you better and share more about Shine.

2️⃣ A 60' interview with Hiring Manager to discuss your past experiences and the role we are offering.

3️⃣ A 60' business case presentation to highlight your skills and give you a hands-on feel for the role, followed by a personality assessment.