At Shine, we are redefining how entrepreneurs—freelancers, self-employed professionals, and SMEs—manage their banking and administrative tasks. Through seamless tools and innovative banking solutions, we help them focus on what matters most: growing their businesses.

Our vision is to become the best friend of every small entrepreneur across Europe. 💚

Over the years, Shine has grown through the merging of top European FinTechs like Shine (🇫🇷), Kontist (🇩🇪), Tellow (🇳🇱), and more. Today, we’re a team of nearly 500 people.

📋 Your role as a Director of Marketing for Denmark

As Head of / Director of Marketing for Denmark, you will play a pivotal role in shaping and executing Shine' marketing strategy in one of our key European markets. You will be responsible for building and leading the local marketing team in Copenhagen (2 people at the moment: 2 Marketing Specialist + 2 Partnership Manager), driving growth initiatives, and ensuring our products achieve strong market adoption. Reporting to the Chief Revenue Officer, you will collaborate closely with our central teams (Brand, Growth, Product...) to maximize our marketing and revenue efforts on the Danish market.

Your responsibilities will include:

1. Market strategy & execution

• Develop and implement a data-driven marketing strategy tailored to the Danish market, ensuring alignment with Shine' overall growth objectives.
• Own and optimize key performance metrics, tracking success through KPIs and data analysis.
• Lead strategic projects focused on market expansion, customer acquisition, and efficiency improvements.
• Develop competitive intelligence strategies to identify opportunities and threats.
• Collaborate with growth and brand teams to align marketing initiatives with commercial goals.

Go-to-market (GTM) & growth

• Identify and execute cross-selling and growth opportunities tailored to the local market.
• Develop impactful communication strategies and messaging to enhance brand positioning.
• Oversee product launches, ensuring successful market entry and adoption.
• Manage and coordinate go-to-market plans with internal and external stakeholders.

Local product parketing & partnerships

• Define and communicate the unique value propositions of Shine' products in Denmark.
• Craft localized messaging to effectively engage target audiences.
• Build and maintain relationships with key industry partners, including accountants and financial service providers.
• Act as the primary point of contact for strategic partnerships and marketplace management.
• Organize and lead local events to strengthen brand awareness and foster business growth.

📍 Job located in Copenhagen, with possibility of two remote working days per week

This is one of the most transversal roles at Shine, offering exposure to multiple aspects of the business, including P&L management, marketing strategy, product positioning, and overall company strategy. Your insights and initiatives will directly impact our market expansion and long-term success. If you’re looking for a high-impact role that blends strategy, execution, and innovation, we’d love to hear from you!

🔎 About you

• 5+ years of experience in marketing within a fintech, SaaS, or B2B environment.
• Strong analytical skills, with a data-driven approach to decision-making.
• Excellent communication and stakeholder management abilities.
• Proven track record in go-to-market execution and product marketing.
• Deep understanding of the Danish market, customer behaviour, and competitive landscape.
• Ability to manage multiple initiatives simultaneously with strong project management skills.
• An entrepreneurial mindset: you seek autonomy and impact.
• Fluent in Danish and English.

Nice to Have

• Experience working in a high-growth fintech or startup environment.
• Background in financial services, banking, or accounting-related industries.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

💚 Our recruitment process

1️⃣ An initial conversation with Jean-Baptiste (Chief Revenue Officer), to understand your background, motivation, and expectations,

2️⃣ A second conversation with Guillaume (VP of Growth), to go deeper into marketing and growth topics,

3️⃣ A business case presentation to highlight your skills and give you a hands-on feel for the role, followed by a discussion with your potential future colleagues to get to know each other,

4️⃣ A finale interview when we will talk about your soft skills with a personality test, and a last meeting with Rico (CEO).

🚀 What’s In It For You?

• Compensation : A salary range between €100/110K per year, depending on level of experience and skills set.
• Remote Work Culture: Work from our Copenhagen office, with possibility of two remote working days.
• Scale-Up Impact: Work in a high-growth environment backed by 500 passionate people across Europe and multiple acquisitions under our belt. Your work will have direct, measurable impact on our growth journey.
• Events and Travels : Regular team events, international trips, and cross-European networking opportunities ✨