La Ruche qui dit Oui is an e-commerce platform where users group themselves to buy directly from their local farmers. “Online food co-op La Ruche Qui Dit Oui! combines an internet speciality – cutting out the middleman in the supply chain connecting consumers with producers – with grass-roots social networking. The yes-saying beehive of the name represents the consumers who club together to source a food order: when the required size is met, the order is triggered and the consumers receive their goods. With 467 hives across France it's generating a, er, buzz.”Something looks off?