Job Description

About this job

As retailers and brands increasingly invest in customer insights, personalized promotions, and retail media, NIQ Activate delivers a comprehensive, customer‑centric AI solution that transforms how loyalty data is managed and leveraged. Activate empowers retailers to centralize, enrich, and analyze their first‑party data, enabling them to build precise customer segments, orchestrate personalized omnichannel campaigns, and measure performance in real time. By providing a unified platform for collaboration across retailers and suppliers, NIQ Activate helps optimize promotional efficiency, enhance customer engagement, and close the gap between consumer expectations and commercial execution—ultimately driving more relevant experiences and stronger business outcomes for all stakeholders.

The Sales Account Executive will support the commercial expansion of the Activate portfolio, positioning it as the industry standard by leveraging a strong understanding of retail loyalty and customer data. This role is responsible for driving market awareness, developing new business opportunities, supporting project execution, and strengthening the ongoing value proposition for both retailer and supplier clients. Acting as a key partner to retailers, the Senior Account Executive will design and execute strategic partnership plans that span the entire commercial cycle—from lead generation and contract negotiation to the continuous monetization of retailer data. In addition, this position offers hands-on exposure across product, marketing, and sales activities, providing significant opportunities for growth as the company scales.

At NIQ, you’ll do work that truly shapes the future—both for yourself and for some of the world’s most influential brands. This is a place where you’ll grow, learn, and stretch your potential every day. With unmatched data, technology, and expertise at your fingertips, you’ll gain experience that’s as broad as it is meaningful. Bring your creativity, tackle complex challenges, and discover how far you can go when you’re empowered to make an impact!

Responsibilities

• Serve as a subject‑matter expert for the Activate portfolio, leading rollout and sales initiatives by tailoring use cases to diverse personas and engaging retailers through consultative, value‑driven conversations that clearly articulate business impact and ROI.
• Build, nurture, and sustain long‑term strategic client partnerships, consistently meeting and exceeding sales and revenue targets while reinforcing trust and credibility.
• Continuously monitor market trends, competitive dynamics, and emerging products and services, leveraging insights to shape and refine commercial and go‑to‑market strategies.
• Drive market expansion and client penetration for Activate by increasing brand awareness, accelerating proposal volume, boosting user adoption, and delivering sustainable revenue growth.
• Own end‑to‑end client activation strategies, proactively identifying new partnership opportunities, qualifying leads, and initiating and managing full sales cycles.
• Evaluate client‑specific business needs and challenges, recommending the most relevant products and solutions to support their strategic and operational objectives.
• Customize product demos, sales presentations, and marketing materials to align with each customer’s priorities, context, and decision‑making criteria, maximizing engagement and conversion.

#LI-Hybrid

Qualifications

• Bachelor’s degree.
• Consultative and sales experience within a B2B environment.
• Strong background in quantitative data analysis applied to Market Intelligence, within FMCG or Retail sectors.
• Advanced proficiency in English (written and verbal).
• Hands-on experience with Power BI and data visualization tools.
• Self-starter with excellent communication skills, strong executive presence, and the ability to engage effectively with C-level stakeholders.
• Highly data-driven mindset, with experience building scalable processes and defining measurable success metrics.
• Agility and flexibility to adapt quickly to changing priorities in a fast-paced environment, with a strong sense of urgency.

Additional Information

Our Benefits

• Flexible work environment with Hybrid work model
• Comprehensive health insurance
• Gympass
• Annual Bonus
• Career development tailored to NielsenIQ roles
• Access to on-demand learning content and NIQ social communities
• Mentoring programs

...and more!

Job ID: REF61729E

ABOUT NIELSEN We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion