Job Description

We are seeking a senior Product Leader to drive platform‑level data, analytics, and integration initiatives within the Activate platform. This role owns complex, cross‑functional initiatives end‑to‑end, from strategy and discovery through delivery, go‑to‑market alignment, and scale.

The Associate Product Director will lead a portfolio of data integration and analytics initiatives, ensuring scalable foundations, consistent data experiences, and measurable customer and business value. This role requires strong product leadership combined with deep understanding of data platforms and analytics‑driven products.

Key Responsibilities

Initiative & Product Leadership

• Lead multiple, concurrent analytics and data integration initiatives, acting as the single accountable product owner for outcomes.
• Translate company objectives into a prioritized portfolio of platform data initiatives.
• Define scope, sequencing, and success metrics to balance near‑term impact with long‑term scalability.

Product Strategy & Roadmapping

• Set a clear platform vision for analytics and data integration.
• Own multi‑year product roadmaps that enable reuse, global scale, and future advanced capabilities (e.g., automation, predictive analytics, AI‑assisted insights).
• Ground strategy and prioritization in customer workflows and decision needs.

Data Integration & Analytics Foundations

• Lead product definition for data integration, analytics enablement, and scalability, including APIs, metadata harmonization, and KPI alignment.
• Partner closely with engineering to deliver robust, performant, and repeatable solutions.
• Make informed trade‑offs across value, feasibility, cost, and platform health.

Delivery & Dependency Management

• Own initiative roadmaps, milestones, and delivery across multiple agile squads.
• Manage dependencies across platform, data, and front‑end teams to ensure cohesive delivery.

Go‑To‑Market & Commercial Alignment

• Partner with Commercial, Sales, and Marketing to shape value propositions, positioning, pricing inputs, and launch readiness.
• Ensure analytics capabilities are communicated as part of a coherent product story, not isolated features.

Customer, Market & Competitive Insight

• Engage directly with customers and internal stakeholders to validate workflows and priorities.
• Monitor competitive trends to ensure meaningful differentiation.
• Use data and feedback to continuously refine direction and execution.

Leadership & Measurement

• Define KPIs to track adoption, performance, and impact.
• Mentor product managers and foster strong product practices across teams.

Qualifications

• 7+ years of product management experience, including analytics platforms or data‑driven products.
• Proven experience leading cross‑functional, initiative‑level work.
• Strong understanding of data integration architectures, APIs, and scalable platform design.
• Excellent communication, stakeholder management, and analytical skills.
• Comfortable operating in agile, highly interdependent environments.

What Success Looks Like

• Analytics and data initiatives consistently deliver clear customer and business value.
• The platform scales efficiently as new data sources and use cases are added.
• Data foundations are reusable and coherent rather than fragmented.
• The role becomes the natural owner for new analytics and data integration initiatives over time.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion