Job Description

NIQ Geomarketing provides regional data such as purchasing power or other socio-demographic data on a granular level worldwide. The purpose of the role is to manage a substantial amount of data, perform data preparation, statistical analysis and quality checks to extend and update the NIQ Geomarketing regional market data product portfolio. In this position you will develop statistical methods for our products and improve processes. You are responsible for guiding Junior Data Analysts and mentoring them during their projects. You will participate in macro-economic studies that are published by NIQ Geomarketing.

As a (Senior) Data Analyst Geomarketing, you will have the following key accountabilities:

• Preparing data, performing statistical evaluations and quality checks
• Running data analysis and statistical modelling (in the statistical software R) for calculating purchasing power or other socio-demographic data
• Researching international regional data and exploring new data sources
• Updating the research database, systematically check for terms of use and document the quality of the data
• Documenting, supporting, and optimizing internal workflows
• Conducting macro-economic studies and market development projections worldwide
• Implementing and developing new products, methods and processes in the Geomarketing product portfolio
• Guiding and supporting Junior Colleagues by Mentoring and Pair-programming, conducting quality checks and keeping the standards up

Now that you know what a (Senior) Data Analyst Geomarketing does, what skills, qualifications and experience do you need?

• University degree in Geography, Statistics, Economics or Social Sciences any other related areа (preferably with an emphasis on statistics and data analysis)
• Solid base in location-related topics, Geomarketing and market research as well as economics and macro-economics
• Advanced skill in R (must) and the processing of geodata in R or Python
• Knowledge of econometric modelling and spatial statistics
• Advanced knowledge with spatial data analysis and/or GIS software - (e.g. QGIS)
• Macro-economic background and interest in market research and global market trends
• Strong analytical thinking skills
• Independent, accurate and structured way of working
• Distinct ability to work in a virtual team
• Very good knowledge of English (B2 – C1), additional languages are a plus

We offer:

• Food vouchers € 62
• Additional Medical Insurance, incl Prophylactics, Outpatient care, Inpatient care, еxpenses for medications and medical products
• Life Insurance
• Multisport card (self-funded by the employee)
• A Hybrid model of working: 3 days of the week you work from home (home office), 2 days from the office.
• Additional paid leave of 3 days in case of no overdue leave days from previous year
• Free access to LinkedIn Learning platform

• In addition:
• Working in an international organization, once you become a specialist in your field, you can count on numerous programs offering development or relocation to other departments or countries. Your development is important to us!
• Stable employment in a dynamic and international environment with an established position on the market.
• Volunteer time off (Global Volunteer Day)
• Free Employee Assistance Program (EAP) – confidential counselling for emotional well-being
• Office located close to the city center, easily accessible by public transportation

All documents will be treated in the strictest confidentiality.

Only short-listed candidates will be invited for an interview.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion