Dema, a predictive analytics tool delivering deep insights to ignite the entire e-commerce industry. The metrics that truly matter are unreachable for most. Unlocking the full scope of your data demands vast resources and a skilled workforce, typically reserved only for the industry giants. Dema empowers better decision-making by delivering transformative predictions and revelations for the future icons of e-commerce. Dema was founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell – combining more than 30 years of experience in operations, machine learning, and growth. Dema is headquartered in Stockholm, Sweden.