JOB TITLE: Brand Manager - EU

LOCATION: Amsterdam, NL - Hybrid

START DATE: February 1, 2024

The Company

Coravin is the ultimate wine by-the-glass system. Our award-winning devices allow wine to be served ​or sold by-the-glass in any amount, so that the remaining wine can be enjoyed again anytime in the future.

Available in over 60 countries, Coravin products are used and trusted by wine professionals in top restaurants and wineries across the globe to power unique and successful wine by-the-glass programs, boosting profitability, eliminating wastage and facilitating new business opportunities. We are proud that wine lovers around the world rely on Coravin to enable them to enjoy wine at home on their own terms, pouring any wine by-the-glass without the pressure to finish the bottle.

Available online and in-store, Coravin also be found in leading international retailers as well as fine wine shops around the world.

Our Mission: To Change the Way the World Experiences Wine

Our Vision: Giving wine lovers everywhere the power of choice, the flexibility and freedom to finish the bottle whenever they want, confident that every glass will taste as good as the first.

Our Values: PASSIONATE PEOPLE, PIONEERING WINE TECHNOLOGY. We’re BETTER TOGETHER. We STRIVE TO THRIVE. We’re RESILIENT & RESOURCEFUL.

The Opportunity

We are looking for an experienced, dedicated and enthusiastic individual to join our European team and lead our brand marketing initiatives across the EU region. This individual should relish the opportunity to bring to life and enhance our marketing strategies and programmes within the EU region.

It is worth noting this is a particularly exciting time to join the Coravin brand marketing team following a recent reset of global consumer marketing strategy, which will result in the development of new assets and activation programmes throughout 2025.

REPORTING TO: Senior Director of Global Marketing

SUPERVISION OF: Brand Marketing Intern - EU

Key Markets:

• France & Italy - 50%
• Wider EU Markets e.g. Spain, Germany, Nordics, Netherlands - 50%

Channel Focus:

• B2B e.g. On Premise / Wineries - 70%
• Consumer – 30%

Responsibilities:

• Develop and lead the execution of market specific brand plans in line with global brand and communication strategy across all relevant business channels in all key markets
• Work closely with sales and marketing teams and in-market distributors to execute high impact, cost effective B2B programmes within key markets. This includes planning, executing, and evaluating trade shows and market visits by the Coravin founder and team, ensuring activity is aligned with local business models and cultural contexts, as well as delivering against business objectives and associated KPI’s
• Identify and develop brand partnerships with key brands / industry associations as well as working with wider team to maximise impact of global brand / industry partnerships e.g., Market Specific Sommelier Associations
• Management of PR agencies as required to execute brand programmes with maximum impact driving optimal results and achieving set KPI’s. This will include planning, executing and evaluating consumer facing PR and events to a high standard
• Work with global social media team to leverage global programme in EU region
• Lead the recruitment, on-boarding and management of European Brand Marketing Intern ensuring that candidates are integrated within the team and adding value through clearly assigned projects & associated KPI’s. Note: Typical internship placements last 6-9 months
• Assist in the development of any EU specific marketing assets – e.g. photography / POSM
• Assist with translations for global assets and product packaging
• Develop and manage regional marketing budget

Skills Required:

• Understanding and experience working with all key elements of the consumer and trade marketing mix across all relevant business channels – B2B including On Premise, D2C, Wholesale & Retail
• Ability to execute marketing programs to a high standard across multiple markets, managing and adapting programs to account for local market conditions and cultural environments as required
• Outstanding communication skills – the ability to articulate yourself clearly, dynamically, and effectively both in person/virtually in writing and verbally with both internal and external stakeholders.
• Ability to collaborate cross-functionally and across diverse markets and geographies, fostering productive ways of working and effectively navigating cultural differences to align with global marketing strategies.
• Project Management skills - the ability to manage multiple project streams, prioritizing and delivering according to critical deadlines
• 3rd Party Agency Management skills – the ability to manage multiple PR agencies, including briefing, overseeing deliverables, ensuring alignment with brand strategy and driving impactful communications across diverse markets
• Detail orientated with excellent administrative, organizational, and prioritization skills; demonstrates the ability to multitask, work efficiently and manage time effectively.
• Analytical and Reporting skills to ensure effective tracking of performance and on-going optimization of marketing activities
• Numeracy and budgeting skills to ensure effective budgeting and commercial reporting

Characteristics Required:

• Demonstrate high ethical standards, with a strong moral compass to do the right thing and demonstrate the Coravin values.
• Entrepreneurial at heart, with innovative thinking and the ability work in a fast-paced environment and deal with ambiguity.
• Show appreciation and respect for the different ideas, perspectives, qualities, skills, experiences, and diversity our people bring – be that our team, partners and customers.
• Open to providing feedback and receiving/acting on feedback at an individual, team and company level.
• Ability to anticipate or face challenges before/as they arise and propose appropriate solutions.
• Demonstrates adaptability, is comfortable with changes in the work environment and navigates accordingly.
• Keen interest in developing new ways of working to make Coravin more efficient and can implement process improvements, whilst maintaining our entrepreneurial spirit.
• Strong decision-making skills, proactively or reactively depending on the situation.
• People and team orientated, understands their behaviour has an impact on others, can build positive relationships and is emotionally aware.
• Positive attitude and energy with the ability to stay calm under pressure.
• Demonstrates strong analytical and/or creative skills.
• Self-motivated and results orientated in a dynamic, fast-paced entrepreneurial environment.
• Understanding of and a passion for the wine /drinks & hospitality industries.

Experience & Requirements:

• Educated to degree level or equivalent. A specialism in Marketing, Communications, Media or Business Studies or related fields seen as an advantage
• 5 years marketing experience with at least 2 years at brand manager level
• 2 years experience working within the drinks / hospitality industry with an understanding of on premise and retail landscapes
• 3rd party agency management experience
• Highly Proficient in Microsoft Office – outlook, excel, word, power point.
• Fluent in English, any other European Languages considered a definite advantage
• Right to work in NL with relevant resident/work permit or visa

Equal Opportunity Employer

Coravin is committed to creating a diverse environment and is proud to be an equal opportunity employer. Coravin is devoted to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Coravin are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, medical condition, ancestry, age, veteran status or any other status protected under federal, state or local law. Coravin will not tolerate discrimination or harassment based on any of the previously stated characteristics. Coravin is also committed to compliance with all fair employment practices regarding citizenship and immigration status.