BRAND MANAGER

LOCATION: US – BEDFORD, MA (HYBRID)

The Company

Coravin is a global wine technology company and world leader in wine preservation. Our award-winning systems enable wine lovers everywhere to pour any wine, at any time, in any measure and preserve the life of their bottes for weeks, months or even years.

Available in over 60 countries, online and in-store. Coravin can be found in leading global, international, local retailers and fine wine shops around the world. In addition, Coravin products are used and trusted by wine professionals in top restaurants and wineries across the globe to power unique and successful by-the-glass programs, boosting profitability, eliminating wastage and facilitating new business opportunities.

Our Mission: To Revolutionize the Way the World Experiences Wine

Our Vision: Giving wine lovers everywhere the power of choice, the flexibility and freedom to finish the bottle whenever they want and confidence that every glass will taste as good as the first.

Our Values: PASSIONATE PEOPLE, PIONEERING WINE TECHNOLOGY. We’re BETTER TOGETHER. We STRIVE TO THRIVE. We’re RESILIANT & RESOURCEFUL.

The Opportunity: We are recruiting for a Brand Manager to assist with the execution of global marketing plans in the US.

Line Manager: US Marketing Manager. Dotted line to Senior Director of Global Marketing for responsibilities related to Product Marketing.

Responsibilities:

US Market

• Assist with development and lead the execution of US market specific brand plans in line with global brand and communication strategy across all relevant business channels in all key markets
• Work closely with the US Marketing Manager, and cross-functionally with the sales and global marketing teams and in market distributors to assist with the execution of high impact, cost effective Consumer & B2B programs within the US
• Assist with the execution of US PR agency programs, trade & consumer facing events and social media activities
• Work closely with the US design team to assist with the creation of new global brand assets, including sourcing props, locations and talent as well as attending US based photoshoots
• Assist with reporting & budget management for US region

Product Marketing:

• Work closely with the Global Marketing Director and Engineering teams to execute Product Marketing projects, including packaging optimisation and NPD to a high standard across all global markets, as well as on-going management of trademark database
• Work closely with Marketing Director and Design team to ensure all packaging and inserts are consistent and in line with brand identity and core values, as well as meeting consumer / trade educational needs and market trends

Skills Required:

• Fluent in English
• Brand Marketing skills: Basic understanding of the consumer and wine trade marketing mix across both B2B and D2C channels
• Product marketing skills: Experience in new product development and packaging design projects, with a particular strength in packaging development in adherence with design principles as well as regulatory and sustainable practices
• Communications skills: The ability to build strong and efficient working relationships internally and lead / work effectively within cross-functional teams
• Organizational skills: The ability to manage multiple projects simultaneously ensuring delivery on time and within scope to drive optimal results
• Design skills: The ability to use basic design packages to create simple local marketing assets
• Analytical and numeracy skills to assist with effective reporting and budget management
• Basic understanding of the US three tier system

Characteristics Required:

• Demonstrate high ethical standards, with a strong moral compass to do the right thing and demonstrate the Coravin values.
• Entrepreneurial at heart, with innovative thinking and the ability to work in a fast-paced environment and deal with ambiguity.
• Show appreciation and respect for the different ideas, perspectives, qualities, skills, experiences, and diversity our people bring – be that our team, partners and customers.
• Strong communication skills – the ability to articulate yourself clearly and effectively both in person/virtually in writing and verbally.
• Detail orientated with strong administrative, organizational, and prioritization skills; demonstrates the ability to multitask, work efficiently and manage time effectively.
• Ability to anticipate or face challenges before/as they arise and propose appropriate solutions.
• Keen interest in developing new ways of working to make Coravin more efficient and can implement process improvements, whilst maintaining our entrepreneurial spirit.
• People and team orientated, understand their behavior has an impact on others, can build positive relationships and is emotionally aware.
• Positive attitude and energy with the ability to stay calm under pressure.
• Self-motivated and results orientated in a dynamic, fast-paced entrepreneurial environment.
• Love of wine and interest in the wine industry is a definite plus.

Experience & Requirements:

• Educated to degree level with minimum 4 years in marketing roles, with a of minimum 2 years focused on product marketing
• Experience working within the drinks / hospitality industry with an understanding of on premise and retail landscape
• Highly Proficient in Microsoft Office – outlook, excel, word, power point.
• Right to work in the US

Equal Opportunity Employer

• Coravin is committed to creating a diverse environment and is proud to be an equal opportunity employer. Coravin is devoted to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Coravin are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, medical condition, ancestry, age, veteran status or any other status protected under federal, state or local law. Coravin will not tolerate discrimination or harassment based on any of the previously stated characteristics. Coravin is also committed to compliance with all fair employment practices regarding citizenship and immigration status.