Compensation: $175,000-$200,000/yr. (Base Comp) + $40-$60k Bonus (tied to revenue sourced by Marketing) + Equity + Benefits

Department: Revenue

Location: Remote, United States only

About Badge
More people now use Apple and Google Wallet than TikTok or Instagram. At Badge, we believe mobile wallets are the next big customer engagement channel, and we make it easy for enterprise brands and platforms to build in and monetize experiences in Apple and Google Wallets. From loyalty cards to stored value cards, memberships, IDs, and tickets, Badge helps brands drive retention, reactivation, and revenue by turning wallets into a powerful marketing channel. The Badge platform consists of a no-code UI for marketers, flexible APIs for developers, and the embed/SDK for platform partners, enabling companies to create dynamic wallet experiences with in-wallet push notifications, location-based notifications, offers, coupons, tap-to-redeem, and more.

We’re a fast-growing team backed by leading investors, including QED and Infinity, and trusted by top-tier retailers, grocers, and partner institutions, including Shift4, Carrefour, Hoka, and Yale University. We value sharp thinking, fast execution, and a deep understanding of what drives customer behavior in a mobile-first world.

Why We're Hiring for This Role

We need a quantitative marketer to play a key role in driving our enterprise-focused GTM plan.

You will own revenue-sourced programs across Account Based Marketing (ABM), PR, Website, LinkedIn, events, SEO, SEM & paid advertising, and digital campaigns. This is a high-impact role for a performance-oriented B2B marketer who thrives at the intersection of revenue growth, enterprise partnerships, campaign management, and focused digital innovation.

We will empower you to build a great marketing team, with your first hire being a Director, Content & Design. You’ll work closely with our CEO, Revenue team, Product team, and Design team to build integrated campaigns that position Badge at the market leader for wallet solutions with enterprise clients, creating inbound interest from enterprise decision-makers, and capturing surface signals for our Revenue team to convert leads to revenue.

Role Expectations & Responsibilities
Campaigns & Conversion (70%)

• Own strategy and execution of integrated campaigns across ABM, paid media, and field marketing to drive qualified pipeline
• Launch and optimize multi-channel programs, including SEM, paid social, display, and email nurtures, aligned to verticals and personas
• Design and run targeted ABM plays, coordinating with Sales on account prioritization
• Oversee campaign operations, including audience targeting, lead routing, funnel tracking, and conversion rate optimization
• Develop and execute end-to-end event (trade shows and hosted) marketing strategy, including pre-event targeting, on-site activations, and post-event follow-up in partnership with sales
• Monitor performance across campaigns and continuously iterate to improve CAC and funnel efficiency
  
  
  
  

Website, SEO & Product Marketing (30%)

• Lead our SEO strategy, develop a content roadmap, execution, and performance tracking
• Partner with Design to optimize website flows, content structure, and landing pages for search visibility and lead capture
• Own product marketing by translating new features into campaign-ready assets
• Tailor messaging and collateral for vertical-specific use cases (e.g., grocery, retail, entertainment, travel)
• Repurpose thought leadership, case studies, and product updates across formats and channels
  
  
  
  

Key Characteristics for Success in This Role

• 5-8+ years of B2B demand generation experience, ideally in SaaS or marketing tech
• Strong performance marketing chops (especially SEM, paid social, and email)
• Demonstrated success with ABM, event marketing, and cross-functional collaboration
• Analytical mindset with a bias toward action and results
• Familiarity with CRM and MAP systems (e.g., HubSpot, Salesforce)
• Excellent communication and project management skills
• Comfortable operating in a fast-paced startup environment