Vice President of Enterprise Partnerships, Retail and Commerce
Badge
Sales & Business Development
United States
USD 160k-210k / year + Equity
Posted on Sep 12, 2025
Compensation: $160,000-$210,000/yr. (Base Comp) + Variable + Equity + Benefits
Department: Revenue
Reports to: SVP Enterprise Partnerships
Location: Remote, United States only
About Badge
More people now use Apple and Google Wallet than TikTok or Instagram. At Badge, we believe mobile wallets are the next big customer engagement channel, and we make it easy for enterprise brands and platforms to build in and monetize experiences in Apple and Google Wallets. From loyalty cards to stored value cards, memberships, IDs, and tickets, Badge helps brands drive retention, reactivation, and revenue by turning wallets into a powerful marketing channel. The Badge platform consists of a no-code UI for marketers, flexible APIs for developers, and the embed/SDK for platform partners, enabling companies to create dynamic wallet experiences with in-wallet push notifications, location-based notifications, offers, coupons, tap-to-redeem, and more.
We’re a fast-growing team backed by leading investors, including QED and Infinity, and trusted by top-tier retailers, grocers, and partner institutions, including Shift4, Carrefour, HOKA, and Yale University. We value sharp thinking, fast execution, and a deep understanding of what drives customer behavior in a mobile-first world.
Position Overview
We are seeking an experienced Vice President of Enterprise Partnerships to lead the Retail and Commerce vertical within our Revenue organization. This executive will be responsible for sourcing and closing complex, high-value deals with major accounts in the Retail sector as defined by the company (e.g. Walmart, Costco, Home Depot, Walgreens, Toast, Adyen), as well as driving the growth and expansion of accounts post-sale (e.g. Carrefour, HOKA).
Primary Vertical
The Vice President of Enterprise Partnerships in Retail & Commerce will own revenue within Retail Loyalty and Commerce/Marketing platforms (net new and expansion). However, the VP of Enterprise Partnerships may also drive value across other key focus verticals (FIs & fintech, travel & hospitality, sports & entertainment)
Leadership Expectations
As a VP of Enterprise Partnerships, you will be expected to:
Sales
Department: Revenue
Reports to: SVP Enterprise Partnerships
Location: Remote, United States only
About Badge
More people now use Apple and Google Wallet than TikTok or Instagram. At Badge, we believe mobile wallets are the next big customer engagement channel, and we make it easy for enterprise brands and platforms to build in and monetize experiences in Apple and Google Wallets. From loyalty cards to stored value cards, memberships, IDs, and tickets, Badge helps brands drive retention, reactivation, and revenue by turning wallets into a powerful marketing channel. The Badge platform consists of a no-code UI for marketers, flexible APIs for developers, and the embed/SDK for platform partners, enabling companies to create dynamic wallet experiences with in-wallet push notifications, location-based notifications, offers, coupons, tap-to-redeem, and more.
We’re a fast-growing team backed by leading investors, including QED and Infinity, and trusted by top-tier retailers, grocers, and partner institutions, including Shift4, Carrefour, HOKA, and Yale University. We value sharp thinking, fast execution, and a deep understanding of what drives customer behavior in a mobile-first world.
Position Overview
We are seeking an experienced Vice President of Enterprise Partnerships to lead the Retail and Commerce vertical within our Revenue organization. This executive will be responsible for sourcing and closing complex, high-value deals with major accounts in the Retail sector as defined by the company (e.g. Walmart, Costco, Home Depot, Walgreens, Toast, Adyen), as well as driving the growth and expansion of accounts post-sale (e.g. Carrefour, HOKA).
Primary Vertical
The Vice President of Enterprise Partnerships in Retail & Commerce will own revenue within Retail Loyalty and Commerce/Marketing platforms (net new and expansion). However, the VP of Enterprise Partnerships may also drive value across other key focus verticals (FIs & fintech, travel & hospitality, sports & entertainment)
Leadership Expectations
As a VP of Enterprise Partnerships, you will be expected to:
- Represent Badge as a thought leader in the mobile wallet and customer engagement space
- Contribute to board meetings and investor updates with sales performance and market insights
- Build strategic relationships with key industry analysts, media, and ecosystem partners
- Mentor and develop future sales leaders within the organization
- Drive cross-functional initiatives that impact overall company growth and market position
Sales
- Identify and prioritize high-value targets within Retail and Commerce
- Develop and execute a comprehensive enterprise sales strategy
- Navigate complex, multi-stakeholder sales cycles and reduce time to close
- Achievement of annual and quarterly enterprise revenue targets
- Enterprise pipeline generation and conversion rates
- Average deal size growth and sales cycle optimization
- Team quota attainment and individual rep performance
- Customer expansion and net revenue retention rates
- Sales forecast accuracy and pipeline predictability
- Time to productivity for new enterprise sales hires
- Market share growth in key enterprise verticals
- Own the growth of each Retail and Commerce customer
- Partner closely with Customer Success and Platform Partnerships to remove GTM complexity, scale sports & entertainment customers quickly, ensure successful enterprise implementations, and achieve high retention rates
- Develop and implement repeatable partnership enablement programs, training materials, and competitive intelligence resources to help Badge partners GTM faster and reduce time to value
- Drive expansion and upsell opportunities within the existing enterprise customer base
- Collaborate with the executive team on go-to-market strategy and competitive positioning
- Develop relationships with key industry influencers, analysts, and ecosystem partners
- Develop and maintain relationships with C-level executives at target enterprise accounts
- Lead enterprise customer advisory programs and user conferences to drive product adoption and expansion
- Partner closely with the marketing on demand generation and content strategy to drive top-of-funnel leads
- Collaborate with the product team to influence the roadmap based on enterprise customer requirements
- Coordinate with the partnerships team on enterprise channel opportunities and strategic alliances
- 10+ years of enterprise B2B sales or business development experience with 5+ years in senior leadership roles
- Proven track record of building and scaling enterprise sales organizations
- Experience selling complex technology solutions
- Deep understanding of enterprise sales methodologies
- Strong background in SaaS, AdTech, MarTech, or enterprise software
- Outstanding communication and presentation skills with C-level executives
- Track record of consistently achieving quota and driving predictable revenue growth
- Previous experience in mobile technology, payments, loyalty, or customer engagement platforms
- Background in selling into key vertical markets
- Experience with product-led growth strategies and land-and-expand sales models
- Knowledge of mobile wallet ecosystems, Apple/Google platforms, or payment technologies
- Previous experience at a high-growth SaaS company during scaling phases ($1M-$100M ARR)
- Established relationships within enterprise marketing, IT, or digital transformation communities
- Experience building sales processes for technical products requiring developer adoption
- Track record of successful international expansion and global sales management
- Highly competitive base salary plus significant variable compensation
- Equity package with substantial upside potential in a high-growth company
- Comprehensive executive benefits package including health, dental, vision, and executive perks
- Flexible PTO and remote work arrangements
- Conference and industry event attendance budget
- Opportunity to build and lead the enterprise sales function at a category-defining company
- Direct partnership with founders and executive team on company strategy