Compensation: $150,000 - $180,000 based on experience

Reports to: CEO

Location: Remote (US Based, Northeast Corridor Region Preferred)

Type: Full-time

About Badge

More people now use Apple and Google Wallet than TikTok or Instagram. At Badge, we believe mobile wallets are the next big customer engagement channel, and we make it easy for enterprise brands and platforms to build in and monetize experiences in Apple and Google Wallets. From loyalty cards to stored value cards, memberships, IDs, and tickets, Badge helps brands drive retention, reactivation, and revenue by turning wallets into a powerful marketing channel. The Badge platform consists of a no-code UI for marketers, flexible APIs for developers, and the embed/SDK for platform partners, enabling companies to create dynamic wallet experiences with in-wallet push notifications, location-based notifications, offers, coupons, tap-to-redeem, and more.

We’re a fast-growing team backed by leading investors, including QED and Infinity, and trusted by top-tier retailers, grocers, and partner institutions, including Shift4, Carrefour, Hoka, and Yale University. We value sharp thinking, fast execution, and a deep understanding of what drives customer behavior in a mobile-first world.

Why We're Hiring for This Role

Badge is looking for a full-time Director of Demand Generation to own pipeline-driving marketing programs across Account Based Marketing (ABM), events, SEO, SEM & paid advertising and digital campaigns. This is a high-impact role for a performance-oriented B2B marketer who thrives at the intersection of growth, storytelling, campaign management, and experimentation.

You’ll work closely with our CEO, Sales team, Product team and Design team to build integrated campaigns that capture demand, convert leads, and surface signals for sales.

Role Expectations & Responsibilities

Campaigns & Conversion (70%)

• Own strategy and execution of integrated campaigns across ABM, paid media, and field marketing to drive qualified pipeline
• Launch and optimize multi-channel programs, including SEM, paid social, display, and email nurtures, aligned to verticals and personas
• Design and run targeted ABM plays, coordinating with Sales on account prioritization
• Oversee campaign operations, including audience targeting, lead routing, funnel tracking, and conversion rate optimization
• Develop and execute end-to-end event (trade shows and hosted) marketing strategy, including pre-event targeting, on-site activations, and post-event follow-up in partnership with sales
• Monitor performance across campaigns and continuously iterate to improve CAC and funnel efficiency

Website, SEO & Product Marketing (30%)

• Lead our SEO strategy, working in partnership with our SEO Manager to develop a content roadmap, execution, and performance tracking
• Partner with Design to optimize website flows, content structure, and landing pages for search visibility and lead capture
• Own product marketing by translating new features into campaign-ready assets
• Tailor messaging and collateral for vertical-specific use cases (e.g., grocery, retail, entertainment, travel)
• Repurpose thought leadership, case studies, and product updates across formats and channels

Key Characteristics for Success in This Role

• 5-8+ years of B2B demand generation experience, ideally in SaaS or marketing tech
• Demonstrated success with ABM, event marketing, and cross-functional collaboration
• Analytical mindset with a bias toward action and results
• Familiarity with CRM and MAP systems (e.g. HubSpot, Salesforce)
• Excellent communication and project management skills
• Comfortable operating in a fast-paced startup environment

Why You’ll Love Working Here

• We’re a lean team, so your work will have immediate visibility and impact
• You’ll work directly with the founders
• The product is simple and elegant, and customers quickly see its value
• We prioritize clarity, speed, and customer empathy in everything we do
• We offer great benefits and have a people-first culture