Senior Engagement Manager (6-month fixed-term contract)
Back Market
Paris, France
Posted on Dec 21, 2024
Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 18 countries (and counting!).
Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact . We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.
Be part of an exciting and growing international adventure that will change the way the world consumes tech.
Role Overview
As an Engagement Manager, you will be part of the Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys. You and your team will be responsible for the conversion and onboarding scope of the customer journey. Transactional communication, cross-sell, app download, Services (telco, insurance etc) and circularity topics are closely related to this customer lifecycle journey stage.
This role is to cover a maternity leave from March to August 2025.
YOUR MISSION (IF YOU ACCEPT IT): 🏅
Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.
Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact . We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.
Be part of an exciting and growing international adventure that will change the way the world consumes tech.
Role Overview
As an Engagement Manager, you will be part of the Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys. You and your team will be responsible for the conversion and onboarding scope of the customer journey. Transactional communication, cross-sell, app download, Services (telco, insurance etc) and circularity topics are closely related to this customer lifecycle journey stage.
This role is to cover a maternity leave from March to August 2025.
YOUR MISSION (IF YOU ACCEPT IT): 🏅
- Build and manage the Engagement (Merch + CRM) strategy for Circularity and Marketing Services: define vision, goals, and monitor performance for our trade-in services, insurance, Telco partnerships etc.
- Coordinate and improve our user lifecycle communications to optimize the experience for the different stages of the journey: review current communication, conduct AB tests, analyze and iterate.
- Contribute to product-related topics (new features, product page iteration and optimization etc)
- Scope project and tool for gift cards, define engagement strategy, and prepare launch for gift season.
- Work hand-in-hand with multiple stakeholders (business, product, marketing, category management, design & studio…)for transversal and strategic topics.
- Track and analyze action thanks to AB testing to prove insightful recommendations to improve business performance
- Manage 1 direct report: weekly meetings, project follow-up, reviews etc
- Are available from March to August 2025 (6-month fixed-term contract during maternity leave)
- Have 7+ years of relevant industry experience (e-commerce, retail, marketplace…)
- Have a good balance of Marketing, business and communication skills
- Have a strong understanding of customer shopping behaviors online
- Have previous experience in Merchandising or CRM (ideally both)
- Are fluent in English
- Have excellent communication skills across diverse countries and cultures
- Know how to manage tools (e.g. CMS, Amplitude, Tableau, CRM management tool, Figma)
- Make business decisions with a data-driven approach
- Are self-motivated and proactive in a fast-paced environment
- A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!
- A meaningful company: we became a mission-driven company in January 2022.
- Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges : you will have the freedom to innovate and adopt new ideas!
- Work alongside passionate experts: who will share their knowledge and help you develop and grow in your career.
- Grow your career: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1!
- Leadership Academy by Back Market:“be a coach not a dictator” is at the core of this program ! We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.
- An attractive salary, equity and a host of benefits including : Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc…
- Remote friendly company : up to 2 days of remote work per week!
- One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.
- Be part of one of our Employee Resource Groups createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet.
- Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
- We’re here to SABOTAGE: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.
Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.