Job Opportunities in the Daphni Portfolio


Trade Marketing Manager



Marketing & Communications
Primorje-Gorski Kotar County, Croatia
Posted on Thursday, June 6, 2024

Company Description

As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all.
As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. Innovation continuously guides our work and guarantees the excellence of our solutions.

We are present in 58 countries, with eight production sites and 17 R&D centers. We are deeply committed to the well-being of our 7,000 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture.

Job Description

  • Building the annual marketing plan of the channels in line with BU strategy/Hand by hand with sales teams develop network promotional programs/key events.
  • Developing and maintaining installer channel market grip through Somfy Expert program management.
  • Developing and implementation of merchandising standards at installer and DIY chain level with special focus on Somfy Expert network.
  • Conducting periodical Mystery Shopping studies to measure customer service quality and brand recommendation level at point of sales/monitoring the customer satisfaction
  • Measurement and ROI analysis of conducted activities to monitor and track their effectiveness.
  • Execute promotions and activities. Optimize the efficiency of promotional & merchandising activities, best practice implementation & regular post-analysis.
  • Manage of POS/TM materials including continuous search for cost optimization and quality improvement (incl. new material development, bidding/purchasing - respecting company policy on purchasing & budget management, forecasting etc.)/utilizing corporate assets given.
  • Coordinate regular trainings for trade partners and their retail chains.
  • Support the cooperation with external agencies, retailers/distributors counterparts and internal departments (sales, marketing, customer service, procurement).
  • Monitor & share information about competitive environment, store environment and consumers behaviors/insights and share with organization.
  • Supports sales colleagues in managing marketing projects, providing guidelines and all other needed marketing materials.
  • Close cooperation with sales, product marketing and digital marketing to implement the annual marketing plan.


Successful 3 to 5 years marketing experience on added value products and strong brands:

  • Educational background in Marketing & PR or Business-related subject.
  • Marcom experience of several years in B2B industry.
  • Experience in product marketing and/or trade marketing will be an advantage, as well as market intelligence.
  • Croatian native and proficiency in English is essential to succeed in the role.
  • Knowledge of Hungarian will be an asset.
  • Good knowledge of MS Excel and MS Power Point.
  • Experience in using Salesforce tools would be an additional benefit.
  • Ability to establish good network and cooperation with different functions across local and regional teams.

Additional Information

  • Stable employment in growing company.
  • Additional non-wages benefits.
  • Attractive salary and performance-based bonus system.
  • Opportunities for professional development and skill enhancement.
  • Essential work tools.

The protection of our candidates’ personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal.