Conversion Rate Optimization Specialist
Conversion Rate Optimization Specialist
Demand Generation Specialist
Req ID
Atlanta, Georgia, USA; Austin, Texas, USA; Los Angeles, California, USA; Seattle, Washington, USA;
Work arrangement(s)
Fully Remote (works exclusively from home)
Your opportunity
New Relic's Growth Marketing division is in search of a conversion rate optimization (CRO) Specialist who will facilitate the success of a comprehensive A/B testing program that seeks to optimize the conversion rate of the marketing pages on If you've got a passion for great user experience, are motivated by unbridled curiosity, with a desire to learn and adapt to the fast-paced landscape of CRO, we're looking for you!
As a CRO Specialist, you'll build and run A/B tests to provide well-founded recommendations and discover novel opportunities for boosting customer engagement while coordinating with cross-functional teams (content creation, web development, graphic design, web production, etc.) to iterate the user experience, design layout, messaging, and architecture of the website. You'll be using our data analytics tools to measure the efficiency of CRO across the website and provide growth leadership with in-depth data and reporting (i.e., conversions).
What you'll do
  • Guide Successful, Data-Driven CRO Strategy by creating, monitoring, analyzing, and reporting on A/B split tests.
  • Use result data to inform CRO strategy, find opportunities, and prioritize CRO initiatives.
  • Collaborate with various teams to implement CRO test winning patterns.
  • Maintain the Split Tests project and its tickets and tasks, create and assign tasks to appropriate collaborators, follow up, and manage the CRO ticket process.
  • Assign audiences and launch A/B tests on the website.

This role requires
  • Bachelor’s degree in Marketing, Business, Information Technology, or relevant field and 2 years (min.) related work experience
  • Experience in coding basic HTML webpages and using HTML, CSS
  • Excellent analytical skills and can interpret data to build insightful reports.
  • Strong communication skills, with the ability to work independently and in a team environment.
  • Experience with project or program management tools like Jira or Asana.

Bonus points if you have
  • Knowledge of basic Javascript
  • Experience with website optimization tools and A/B testing
  • Demonstrated ability to work backward from goal to develop an executable strategy
  • Expert-level usage of Google Analytics

We're looking for bold and passionate people to be a part of our mission to help every engineer do their best work, every day, using data, not opinions, at every stage of the software lifecycle. We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes.
We believe in empowering all Relics to achieve professional and business success through a workforce model called Flex First. Flex First allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.
Read more about Flex First.
Our hiring process

Please note that visa sponsorship is not available for this position.

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers’ means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic is an equal opportunity employer. We eagerly seek applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.

Interested in the details of our privacy policy? Read more here.

Estimated Base Pay Range: $ 69,000 - $ 86,000
The pay range above represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan and a competitive equity package. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time off, a discounted employee stock purchase plan, and other competitive benefits designed to improve the lives of our employees.
Wage - midpoint
Wage - minimum
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